A fine art studio’s needs and clientele required an intellectual identity that was smart and expressive. I leaned heavily on negative space using four simple shapes, the most defining factors of the animal, to make the mark into an illusion.

Texture.

Once the mark had been decided on I immediately began using it as a window into the fine art world. The painted texture revealed through and hyper clean and minimal mark did the trick. Paint splatters on the back of the business cards and bottom of the letterhead add expression throughout the brand.