Danielle came to me looking to find a very versatile Identity that could represent her businesses multiple services including branding and photography. Above all, it had to be an experience in itself. For Danielle, everything she does is about atmosphere and experience. The photos she takes of spaces and events or environmental portraits have an ambitious main goal. Serve the sense of space and embody the experience of being there.
One major goal of the project was to create and Identity and collateral that served as a way to show off Danielle's photography. Since that is where the heart of the experience lies, It made since to use the photos at textures that pair with the design elements nicely. This lended a neutral, simply approach to much of the design collateral.
The wordmark itself was hand draw with a brush pen and then redrawn digitally and refined into a clean ID with a very natural and expressive feel.
Special thanks to my good friend Rachel Frankel for the markups.